Improve profits by more effectively adjusting product offerings and space planning
A major grocer wanted to remove the lowest-performing, pre-made convenience food items from its shelves. Before making a chain-wide assortment change, the grocer tested the decision in a low-risk and rapid manner using Market Basket Analyzer and Test & Learn®. The test results showed that removing the lowest-performing items was responsible for over a $2 million annual gross margin improvement for the grocer.
Market Basket Analyzer
Looking for additional merchandising insights? Learn how Market Basket Analyzer can inform SKU rationalization and other merchandising decisions by revealing insights into product affinity, common attachments, subsequent purchase behavior and more.