What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® consulting services
Work with an experienced team of consultants
Test & Learn® Foundations
Make smarter product and pricing decisions for retailers or restaurants
Test & Learn® Media Measurement
Measure ad campaign effectiveness with first party spend data
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Mastercard Developers
HOW IT WORKS
The Test & Learn® Consulting Services team helps businesses enhance their decision-making by using the Test & Learn® platform to evaluate initiatives for clients.
An issuer worked with the Test & Learn® Consulting Services team to analyze the performance of recent customer acquisition campaigns. Using Mastercard’s Test & Learn® targeting model to prioritize prospects in customer acquisition campaigns, the issuer could deliver 70% of deposit volume with 1.3 million fewer annual mailings, resulting in an estimated $700,000 in savings per year.
Customer story
Related resources
