Maximize your Mastercard portfolio: Unleashing the power of optimization
In a rapidly evolving payment landscape, harnessing the power of optimization techniques is vital for financial institutions, merchants, and card issuers seeking to maximize profitability and enhance customer experiences. This webinar will equip you with the knowledge and tools needed to optimize your Mastercard portfolio, drive revenue growth, and create value for your customers.
Join this webinar and our expert speakers to explore the key principles, methodologies, and best practices in Mastercard portfolio optimization. They will guide you through the process of identifying growth opportunities, enhancing cardholder engagement, and optimizing strategies.
Key Topics to be Covered:
- How to identify the best optimization opportunities through performance evaluation
- Best practices to execute marketing initiatives
- Tracking performance to measure impact and reassess areas of opportunity
The webinar took place August 15 at 11 a.m. EDT.
Speakers:
Ana Paula Lapa Senior Vice President, Marketing Services, Mastercard
Elena Zaccaria Director, Product Management, Mastercard
