Stay informed and understand the shifts in preferences as consumer sentiment evolves during the season and how promotional timing can influence purchase behaviors.
Join Mastercard’s Europe Chief Economist Natalia Lechmanova, for a deep dive into how near real-time consumer spend data and sentiment indicators can help retailers anticipate demand shifts and optimize things like inventory and marketing promotions during this holiday season.
Leveraging Mastercard market insights that measure in-store and online retail sales across all forms of payment and consumer opinion analytics, we’ll explore how:
- Holiday spending is set to rise from last year, supported by solid consumer fundamentals, but consumers remain mindful.
- Gen Z, national preference, tasty treats and luxury drive holiday spending
- Travel patterns point further afield this year, with booking data highlighting strong demand for warmer long haul destinations
Speakers:
Natalia Lechmanova Europe Chief Economist, Economics Institute
