What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® Foundations
Make smarter product and pricing decisions for retailers or restaurants
Test & Learn® Media Measurement
Measure ad campaign effectiveness with first party spend data
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Strategic Business Decisions
Meet your specific KPIs
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Mastercard Developers
BENEFITS
Engage and retain customers by effectively measuring customer loyalty strategies and identifying opportunities for improvement
A convenience retailer used SessionM to power its opt-in loyalty program. Using first-party data collected on the SessionM platform, the retailer set up a customer-level analysis with Test & Learn® to measure the loyalty program’s performance. Test & Learn® found that the SessionM loyalty program drove an 8.8% statistically significant lift in incremental sales.
Customer story
Product feature
SessionM
Interested in boosting your loyalty offerings? Learn how SessionM can help you build engaging loyalty programs by providing end-to-end services that range from strategy and design to implementation and optimization.
Related resources
