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Digital Banking Innovations and Trends

Digital banking is transforming the financial services industry, enabling more customer-centric approaches.

Driven by intensifying competition and evolving customer demand, banks are increasingly adapting their business models by embracing new and innovative technologies to:

  1. enhance the customer experience

  2. boost services

  3. improve operational efficiency

Discover the emerging digital banking trends that are reshaping the banking industry in our latest Market Trends report.

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Digital banking has revolutionized the way we bank and manage our finances

Digitalization in the sector has accelerated over the last few years, largely driven by consumer demand and enabled by the global increase in access to the internet.


Mobile banking has become the primary method of banking for many consumers

>2.7 billion digital banking users in 20221


Digital payments are one of the fastest growing segments

The global digital payments transaction value reached $8.35T in 2022, an increase of 11% from the previous year2


Technological innovations are enabling faster, secure, inclusive and transparent transactions

E.g.: blockchain, cryptocurrency, artificial intelligence, open banking, BNPL


Digital-only neobanks have gained popularity

Over 290 neobanks operating globally, with a combined user base of over 70M3

Explore our Start Path platform on Market Trends to connect with key players in digital banking and access full company profiles and webinars featuring leading and emerging digital banking startups, including: 

Key Accelerators of Rapid Digital Transformation

Want to learn more about the forces and technologies driving change in consumer financial services? Enroll in Financial Services Innovation, our online Learning Lab course, exclusively on Market Trends.

More and more banks are embracing new and innovative technologies to enhance the services they offer their customers and improve efficiencies in their internal processes.

Mastercard has identified four pillars and 12 emerging trends in digital banking:


Grow – create new revenue streams

  • Embedded finance

  • Sustainability


Optimize - improve operational efficiency and reduce costs

  • Cross-border payments

  • AI chatbots/digital humans

  • Cloud

  • Programmable payments


Engage – increase existing customer share of wallet

  • AI-enabled personalization

  • Open Banking and super apps

  • Gamification


Enhance – improve the customer experience

  • Metaverse

  • All-in-one card

  • Security and privacy

Juniper Research. ‘Fintech Insights,’ 2022
Statista. ‘Digital Payments Worldwide,’ 2023
Insider Intelligence. ‘What neobanks are, how they work, and the top neobanks in the US & world in 2023,’ 2023
Inexorable rise of emerging payments teaser
Inexorable rise of emerging payments

Research from Mastercard shows that appetite for, and adoption of, new payment technologies is rising.

Information security in the cloud: protecting dynamic environments teaser
Information security in the cloud: protecting dynamic environments

Discover best practices that your organization can adopt to improve your overall security posture and resiliency.

Contactless payment teaser
Contactless Payments - Continuing the momentum in the US

Continuing the momentum of contactless adoption in the US.