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In many ways, living in a pandemic the last two years has put a hyper-focus on consumers –how, what, where and why they buy.


The “great reset” in the last two years sparked a recalibration of our priorities, values and behaviors, and with it came the “great rewire,” an acceleration of technology adoption, as well as enhanced innovation and infinite possibilities. Given these shifts, how will the CPG industry attract new consumers and keep existing consumers engaged? Several trends will impact how companies navigate 2022, including:

  • quickly evolving consumer needs and a growing need for data
  • lasting effects from the accelerated shift to digital and the emergence of new channels
  • new tactics for building loyalty, including hyper-personalization and reimagining convenience


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