Test & Learn can help Arby's optimize strategic initiatives including:
- Menu Innovation: Drive incremental sales by testing out new menu offerings while maintaining your competitive edge in the quick-service restaurant industry.
- Customer-Centric Marketing Strategies: Create meaningful connections with customers by leveraging data-driven insights to optimize customer engagement efforts.
- Customer Experience: Drive brand loyalty by identifying and investing in the experiences customers value most, whether that's restaurant redesigns, enhancements to packaging, or the introduction of technology-driven conveniences like online ordering and delivery services.
In-market experimentation is the only way to truly understand the business and customer impact of a program. Mastercard's multi-patented analytical platform Test & Learn accurately informs if an initiative worked and in which instances it worked best.
Test, analyze, optimize
Whether it’s a store remodel or a loyalty offer, Test & Learn® empowers business leaders to improve new and existing initiatives by designing and analyzing in-market business experiments.
By using our analytics platform, businesses can understand the overall incremental impact of an initiative, the most effective aspects of the initiative, the types of customers or markets that respond best, and how to target rollout to maximize ROI.
BENEFITS
Test & Learn® in Action
Mastercard Test & Learn® empowers organizations to optimize critical initiatives across the business.
Test & Learn® helps organizations make critical business decisions
A Frost & Sullivan analysis of more than 230 initiatives that used Test & Learn® showed that the solution generated at least 5X ROI for 92% of these engagements. Our product, formerly APT Test & Learn®, has been helping hundreds of leading organizations make critical business decisions for decades.
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- An overview of how Test & Learn helps the country's leading QSRs drive cost-efficient innovation.
- Identify opportunities and ways to overcome limitations in your company's decision-making and innovation processes.
- Access case studies from other large companies that we work with.
- Create an action plan that fits your needs.
- Understand the types of questions Test & Learn can help you answer:
- What is the true net impact of any initiative?
- Does the initiative work better in some locations vs. others?
- What are the drivers that contribute to varied performance?
- How do we tailor and target the initiative to the stores and markets that will achieve the highest value?
