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Industry
Capabilities Used
Problem
A bank partnered with Mastercard Performance Engine to optimize its Early Month on Book (EMOB) strategy
The bank wanted to design a multi -channel marketing program to drove acquisition and adoption for 3 of its credit cards.
Approach
Through a Mastercard Performance Engine engagement with Mastercard’s Marketing Services team, the client was able to:
RESULTS
Mastercard Performance Engine optimized the banks EMOB marketing strategy
The first phase of the program yielded:
8 days
for activation on average.
4 days
for first use on average.
26%
Open rate.
3x
Click through rate.
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