![Excellence in Analytics Summit 2019 Mastercard UC](/sites/default/files/styles/image_process_webp/public/DarkHeader-eia-v2.png.webp)
Presentation Library
15th Annual Excellence in Analytics Summit
Many thanks for joining us for the 15th Annual Excellence in Analytics Summit. Download a selection of presentations from the list of breakout sessions below.
©2019 Mastercard. Proprietary and Confidential. Do not redistribute.
Monday, 9:50 a.m. – 10:40 a.m.
Breakout Sessions
![The Value of Store-In-Store Concepts in Europe](/sites/default/files/styles/image_process_webp/public/Compendium-store-in-store.jpg.webp)
Hello? Is Anybody There? How to Understand & Optimize Media Spend Across Channels
Download Presentation ![LOOKING BEYOND THE TRANSACTION TO TRULY UNDERSTAND YOUR CUSTOMER](/sites/default/files/styles/image_process_webp/public/compendium-looking-beyond.jpg.webp)
Retention for Long-Term Customer Relationships
Download Presentation ![How Mature is Your Company's Analytics Program?](/sites/default/files/styles/image_process_webp/public/How%20Mature%20is%20Your%20Company%27s%20Analytics%20Program.jpg.webp)
Successfully Institutionalizing Test & Learn®
Download Presentation ![Mastercard Benefits Optimizer](/sites/default/files/styles/image_process_webp/public/loyalty-video-banner_0.jpg.webp)
Trends in Financial Services: Case Studies & Cutting Edge Solutions
Download Presentation ![how_to_infuse_innovation_into_your_company_culture](/sites/default/files/driving_change_-_how_to_infuse_innovation_into_your_company_culture.jpg)
Best Practices for Test Design
Download Presentation Monday, 11:10 a.m. - 12:00 p.m.
Breakout Sessions
![watch_out_-_tips_to_prevent_programs_from_failing](/sites/default/files/watch_out_-_tips_to_prevent_programs_from_failing.jpg)
Watch Out: Tips to Prevent Programs from Failing
Download Presentation ![We Have Been Using Test & Learn® for Years: How Can We Take Testing to the Next Level?](/sites/default/files/styles/image_process_webp/public/From%20Personalization%20to%20Profits%20with%20World-Class%20Campaign%20Analytics.jpg.webp)
We Have Been Using Test & Learn® for Years: How Can We Take Testing to the Next Level?
Download Presentation ![Enhancing Decision-Making with World-Class Data & Analytics](/sites/default/files/styles/image_process_webp/public/Enhancing%20Decision-Making%20with%20World-Class%20Data%20%26%20Analytics.jpg.webp)
Enhancing Decision-Making with World-Class Data & Analytics
Download Presentation ![Solutions for restaurant analytics](/sites/default/files/styles/image_process_webp/public/solution_bottom-module_1440x1080_restaurant.jpg.webp)
Optimizing the Customer Experience with the Power of Transactional Insights
Download Presentation ![Power Playbook: Beyond Randomized Campaign Analysis](/sites/default/files/styles/image_process_webp/public/Power%20Playbook%20Beyond%20Randomized%20Campaign%20Analysis.jpg.webp)
From Personalization to Profits with World-Class Campaign Analytics
Download Presentation Tuesday, 10:30 a.m. - 11:20 p.m.
Breakout Sessions
![Emerging Airline Trends of 2019: Tech Takes to the Skies](/sites/default/files/styles/image_process_webp/public/Thumbnail_LinkedIn-Ads-Airline.png.webp)
Global Consumer and Travel & Hospitality Industry Trends Influencing Personalization, Unbundling, and Driving Revenue Outside of the Core
Download Presentation ![Driving Change: How to Infuse Innovation into Your Company Culture](/sites/default/files/styles/image_process_webp/public/Test%20%26%20Learn%20Uncovered%20-%2010%20Things%20You%20Didn%27t%20Know%20the%20Software%20Can%20Do.jpg.webp)
Driving Change: How to Infuse Innovation into Your Company Culture
Download Presentation ![Fashioning a Winning Merchandising Strategy](/sites/default/files/styles/image_process_webp/public/SpendingPulse%20-%20Taking%20the%20Pulse%20if%20Sales%20Growth%20Across%20Retail%20in%202019.jpg.webp)
Fashioning a Winning Merchandising Strategy
Download Presentation ![Best Practices for Test Analysis](/sites/default/files/Best%20Practices%20for%20Test%20Analysis.jpg)
Best Practices for Test Analysis
Download Presentation ![2019 CPG Trends Decision-Makers Should Watch Closely](/sites/default/files/styles/image_process_webp/public/Thumbnail_LinkedIn-Ads-CPG.png.webp)
Trends in Manufacturing: The Keys to CPG Innovation this Year
Download Presentation ![Tracking the Fintech Transformation: How Traditional Financial Institutions are Adapting to New Realities](/sites/default/files/styles/image_process_webp/public/Tracking%20the%20Fintech%20Transformation%20-%20How%20Traditional%20Financial%20Institutions%20are%20Adapting%20to%20New%20Realities.jpg.webp)
Tracking the Fintech Transformation: How Traditional Financial Institutions Are Adapting to New Realities
Download Presentation ![AIM: Revolutionizing Acquisitions, Investment Strategies, and Valuations](/sites/default/files/AIM%20Revolutionizing%20-%20Acquisitions%2C%20Investment%20Strategies%2C%20%26%20Valuations.jpg)
AIM: Revolutionizing Acquisitions, Investment Strategies, and Valuations
Download Presentation ![Taming Tricky Control Strategies](/sites/default/files/styles/image_process_webp/public/Short-Term%20vs%20Long-Term%20Testing.jpg.webp)
Taming Tricky Control Strategies
Download Presentation Tuesday, 11:25 a.m. - 12:15 p.m.
Breakout Sessions
![video - Optimizing Online Ordering](/sites/default/files/styles/image_process_webp/public/video_industry-restaurant-2-720x540.jpg.webp)
Build or Partner? Optimizing Delivery in the Restaurant World
Download Presentation ![Leave No Money on the Table: Optimizing Pricing Decisions in Retail, Restaurants, and CPGs](/sites/default/files/styles/image_process_webp/public/Leave%20No%20Money%20on%20the%20Table%20-%20Optimizing%20Pricing%20Decisions%20in%20Retail%2C%20Restaurants%2C%20%26%20CPGs.jpg.webp)
Leave No Money on the Table: Optimizing Pricing Decisions in Retail, Restaurants, and CPGs
Download Presentation ![getting_over_promo_fomo](/sites/default/files/getting_over_promo_fomo_-_how_to_make_the_best_promotional_decisions.jpg)
Getting Over Promo FOMO: How to Make the Best Promotional Decisions
Download Presentation ![optimizing_the_customer_experience_with_the_power_of_transactional_data](/sites/default/files/styles/image_process_webp/public/optimizing_the_customer_experience_with_the_power_of_transactional_data.jpg.webp)
Winning with Contextual Loyalty
Download Presentation ![Power Playbook: Beyond Randomized Campaign Analysis](/sites/default/files/styles/image_process_webp/public/Power%20Playbook%20Beyond%20Randomized%20Campaign%20Analysis.jpg.webp)
Power Playbook: Beyond Randomized Campaign Analysis
Download Presentation ![Beyond Credit Cards: Best-In-Class Strategies for Debit Engagement Across Consumers](/sites/default/files/Beyond%20Credit%20Cards%20-%20Best-In-Class%20Strategies%20for%20Debit%20Engagement%20Across%20Customers.jpg)
Beyond Credit Cards: Best-In-Class Strategies for Debit Engagement Across Consumers
Download Presentation